Pinterest
PopUp Shop
#Branding #Experiential #PackagingWelcome to the Possibility Place, a place where the everyday becomes extraordinary. In here you can find a beauty salon, a corner store and a DIY shop where you are invited to try something new and get inspired with Pinterest.
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Each shop had its own look & feel rooted in both the reality of London’s High Street shops and in the aspiring nature of a Pinterest moodboard.
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Provisions, the corner shop, was all about playful maximalism. From the logo, to the patterns and colours, the goal was to create visual chaos, leaning into the unexpected nature of a high street corner shop.
The brand was then applied to a series os packaging boxes, a lotto machine, fridges and signage all over the space.
The brand was then applied to a series os packaging boxes, a lotto machine, fridges and signage all over the space.
![](https://freight.cargo.site/t/original/i/6f86ccdeec0a77be99c87cdb2b1bd8d038129e22b13d03d86414306809e8e65d/230929_Amplify_Pinterest_PosibilityPlace_288.jpg)
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Parlour’s branding was about capturing the universal beauty so everyone feels safe and inpired to try something new with their looks.
![](https://freight.cargo.site/t/original/i/1048af7daf51f12372231634b5489a97d64adde2149ebf358a6afadc7d69d3ef/230929_Amplify_Pinterest_PosibilityPlace_252.jpg)
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Projects, the DYI store, aimed to replicate the look & feel of instruction infographics and manuals in its brand, applying grid like patterns and using mainly primary tones.
![](https://freight.cargo.site/t/original/i/befcc1a9be7cdc418492fc5bfb4abad4134dd7c3aeb9750cb355f40bf097b831/DSCF6477.jpg)