#Branding #Typedesign

Seed’s new branding combines 10 variations of the SEED letters to create more than 10,000 iterations of the lockup, in a variety of styles from pixel art, to doodling and iconography.

The logo uses a custom typeface that allow the user to play around with the characters and create its own variation of the identity.

A project made under: ︎Amplify

Role: Lead Designer